A substitute for TikTok is selecting up steam with...

TikTok’s ban in the US is quick approaching on January 19 except the US Supreme Court decides to intervene, and plenty of customers might be in search of a brand new different to the app in per week’s time. YouTube Shorts or Instagram Reels might show to be standard alternate options. Nonetheless, one other app has lately entered into the limelight.

The Chinese language short-form video app Xiaohongshu presently holds the number-one spot for Social Networking apps within the US App Retailer. Xiaohongshu is named RedNote in English and has options just like TikTok (by way of TechCrunch). The app began gaining traction after TikTok creators advisable it to their followers.

“Xiaohongshu is a life-style platform that conjures up individuals to find and join with a variety of various existence, the place over 300 million customers each month share their life experiences,” the app’s description reads.

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What’s Xiaohongshu?

The app has been steadily rising because it got here out in 2013

Xiaohongshu

Xiaohongshu did not seem out of skinny air. The app got here out in 2013 and has been on an upward trajectory since then. At first look, the app has a structure and have set paying homage to Pinterest, TikTok, and Instagram. The app is seen as China’s model of Instagram, with 300 million month-to-month lively customers, 79 % of that are girls.

The app is fairing effectively financially, and in 2024, it’s projected to have elevated its earnings to over a billion {dollars} (by way of Bloomberg). Nonetheless, if the app positive factors traction with English customers within the US after the shutdown of TikTok, it might discover itself falling below the scrutiny of US authorities like TikTok did.

It is doable Xiaohongshu’s present reputation might be short-lived, however solely time will inform. TikTok’s largest competitor within the US, Instagram, is dealing with criticism from some customers after Meta CEO Mark Zuckerberg introduced the platform can be adjusting its content moderation policies, and eliminating third-party fact-checking.

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